New Avenues for Acquisition

November 2009 - DMNews - Daniel Stepanic, Marketing Manager

More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies. Learn More...

Smart Database Use Increases ROI

Emerging '09 DM Trends

November 2008 - DMA - Daniel Stepanic, Marketing Manager

Held in Sin City this past October, the week long, National Database Marketing Conference and Exhibition, was a-buzz with direct marketing hot words like data-strategy, relevancy, opt-in and integration.  Learn More...

Smart Database Use Increases ROI

June 2008 - DMNews - Daniel Stepanic, Marketing Manager

Managing your data has never been more critical.  Establishing a concept of data strategy and how it relates to your business can make all the difference in the world. Learn More...

The Benefits of Partnering with an Outside Database Firm

June 2008 - DMA - Susan Williamson, President

The demands on businessess to succeed have never been greater.  Business today has reached unmatched levels of sophistication, automation, productivity and performance.

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How to Save Money on your Direct Mailings

October 2007 - Inside Business - Gary Seitz, VP

Over the past several months, the United States PostalService (USPS) has implemented the most dramatic changes in the past 30years. More than rate hikes, the USPShas begun changing the way it does business.

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Thought Leadership Archive

Finding Fans(Nov 2005) - The Cleveland Cavs, are identifying the demographic groups that are most likely to buy tickets. Read More...